8 WEEKS WITH THE ROUTINE
Acne & redness
Actives need multiple skin cycles. Natalee tracks grade changes — and escalates to a doctor if severity rises.
Every routine reviewed by licensed doctors
Your skin, measured.
Personal analysis and routine, reviewed by doctors.
Based on science
Personalized
Doctor-reviewed
WHY TRUST IT
0
clinical markers analyzed on every scan
0
medical red-flag patterns screened
0
facial zones mapped independently
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Fitzpatrick skin tones calibrated
Doctor-reviewed AI · tested against a golden set of dermatologist-labeled cases before every release
WHAT TO EXPECT
Real change on a real timeline.
No overnight miracles. Skin renews on a biological clock — here is the honest trajectory for the most common concerns, with a consistent routine.
4 WEEKS WITH THE ROUTINE
Dehydration & dullness
Humectants and barrier support restore water content first — tightness eases, fine dehydration lines soften.
10 WEEKS WITH THE ROUTINE
Hyperpigmentation
Azelaic acid, vitamin C and daily SPF fade marks gradually. SPF is mandatory — without it pigmentation returns.
6 WEEKS WITH THE ROUTINE
Oily T-zone
Gentle BHA and niacinamide rebalance sebum over full renewal cycles — honestly subtle, and honestly real.
Illustrative “expected trajectory” visualisations — not real patient photos. Typical timelines with consistent use; individual results vary; medical patterns route to a doctor.
THE EVIDENCE
Built on published dermatology, not on trends.
Every recommendation Natalee makes traces to mechanisms documented in peer-reviewed literature.
Slower visible aging
Daily sunscreen use measurably slows visible skin aging in adults.
Hughes MC et al. · Annals of Internal Medicine · 2013
Lower melanoma risk
Regular sunscreen use reduces melanoma incidence — shown in a randomized trial.
Green AC et al. · Journal of Clinical Oncology · 2011
80% is the sun
Sun exposure accounts for the large majority of visible facial aging signs.
Flament F et al. · Clin Cosmet Investig Dermatol · 2013
Earlier detection
The ABCDE criteria formalize early detection of suspicious pigmented lesions.
Abbasi NR et al. · JAMA · 2004
THE DIFFERENCE
The old way vs. the Natalee way
The old way
A quiz guesses your skin type from 5 questions
The Natalee way
Photos of your actual skin, scored across 31 clinical markers
The old way
Every scan gets a flattering score
The Natalee way
Natalee tells you when a photo can't support a conclusion
The old way
Products recommended no matter what the skin shows
The Natalee way
8 red-flag patterns stop commerce and route you to a doctor
The old way
Static advice from generic training data
The Natalee way
Doctor corrections become live knowledge the AI must follow
The old way
One-size routine for your “skin type”
The Natalee way
Routine filtered by allergies, pregnancy, sensitivity and season
The old way
No way to know if anything worked
The Natalee way
Re-scans measure change, metric by metric, over time
THE ANALYSIS
A skin report, not a selfie score.
Every scan becomes an annotated report: six clinical metrics scored 0–100, mapped zone by zone across your face, in plain language.
- FOREHEAD · 82
- CHEEK · 64
- T-ZONE · 71
- CHIN · MILD
SIX METRICS · 0–100 · HIGHER = HEALTHIER
HYDRATION64
OIL BALANCE71
SENSITIVITY78
PORES58
TEXTURE82
TONE & SPOTS69
Metrics are scored against dermatologist-labeled calibration exemplars — calibrated, not flattering. When image quality can't support a score, Natalee says so instead of inventing one.
PERSONALIZED ANALYSIS
Taking into account what makes you, you.
Skin type on four axes
Dry/oily, sensitive/resistant, pigmented/non-pigmented, wrinkle-prone/tight — not one crude label.
Fitzpatrick tone
Your tone (I–VI) changes pigmentation risk, calibration exemplars and guidance. A required field, not an afterthought.
Lifestyle
Sleep, stress, sun exposure and current products all move skin measurably.
Safety profile
Allergies, pregnancy, medications feed a hard exclusion gate — and the routine tells you why something was left out.
Climate & season
Barrier function shifts with humidity and temperature. A February routine should not be an August routine.
INFORMATIVE
You will learn…
Your skin's true condition
Six metrics with honest scores — including when the photo can't support a conclusion.
Which ingredients are for you
And which to avoid — matched to your concerns, tone, sensitivity and safety profile.
What the red flags are
The 8 patterns Natalee screens on every scan, and why they stop product recommendations.
When to see a doctor
Clear, calm guidance the moment something is beyond cosmetics — with help booking a specialist.
How your skin changes
Metric-by-metric deltas on every re-scan, so you know what actually worked.
YOUR PLAN
From scan to measurable change.
DAY 0 · 2 MINUTES
01Scan
Three guided photos — front, left, right — with coaching for light and framing. No gadgets.
DAY 0 · INSTANT
02Report
31 markers assessed, six metrics scored, red-flags screened. Plain language, zone by zone.
DAY 0–1
03Routine
An AM/PM routine from real products, each step with an honest “why this for you”.
WEEK 4–6
04Track
Re-scan on cadence. Metric deltas show what worked — and the routine adapts.
THE METHOD
Simply follow your routine.
01
Gentle cleanser
AM + PMEASYCleans without stripping the barrier — the base every active depends on.
02
Niacinamide serum
AMEASYSupports barrier and oil balance; evens tone over full renewal cycles.
03
Moisturizer
AM + PMEASYSeals in hydration; ceramides help repair the barrier while actives work.
04
SPF 50
AMDAILYThe single highest-evidence anti-aging step — mandatory with any pigmentation work.
Sample routine — your own is built from your analysis and safety profile, from real pharmacy brands.
YOUR BIOMETRICS
Track your progress. See what works.
Re-scans plot every metric over time. No filters, no memory bias — the same instrument, applied again.
Hydration
Improving64
YOU
Oil balance
Balanced71
YOU
Hydration · cheek zone
64
Texture
Balanced82
YOU
Pores
Needs care58
YOU
HYDRATION · 12 WEEKS▲ +12 HYDRATION · 6 WEEKS
— with the Natalee routine
TRUST
Built like a medical tool, not a beauty filter.
A doctor on every escalation
Red-flag and low-confidence cases queue for licensed clinicians. Commerce stops until a human decides.
Tested before every release
Every model change must pass a golden set of dermatologist-labeled cases — including zero missed red-flags.
Your photos are yours
Encrypted storage, GDPR rights, deletion on request. Doctor review of anonymized cases only with your consent.
THE MARKERS
31 clinical markers. One shared vocabulary.
The same versioned taxonomy runs the analysis, the doctor console and the product matching — what the AI detects is exactly what a doctor can correct.
31 markers6 metrics + 17 cosmetic concerns + 8 medical red-flags = 31 markers · taxonomy v1
Clinical metricsscored 0–100, per zone6 markers+
- Hydration
- Oil balance (sebum)
- Sensitivity
- Pores
- Texture
- Tone & spots
Hydration & barriercosmetic concerns2 markers+
- Dehydration
- Dryness
Oil & porescosmetic concerns3 markers+
- Excess oil
- Enlarged pores
- Congestion / blackheads
Breakouts1 concern · 4 clinical grades1 markers+
- Acne (grades 1–4, escalation-gated)
Tone & pigmentationcosmetic concerns3 markers+
- Post-acne marks
- Uneven tone
- Dark spots / pigmentation
Sensitivitycosmetic concerns2 markers+
- Visible redness
- Reactivity
Texturecosmetic concerns3 markers+
- Dullness
- Rough texture
- Flaking
Ageingcosmetic concerns2 markers+
- Fine lines & wrinkles
- Loss of firmness
Eye areacosmetic concern1 markers+
- Dark circles
Medical red-flagsstop commerce · route to a doctor8 markers+
- Suspicious mole / lesion
- Changing lesion
- Possible infection
- Severe / painful inflammation
- Signs beyond cosmetics
- Adverse product reaction
- Ocular / periocular concern
- Non-healing spot
9 facial zones
6 Fitzpatrick tones
4 skin-type axes
3 severity grades
MEDICAL ADVISORY
Natalee screens. Doctors decide.
This is not AI instead of doctors — it's AI that doctors continuously correct. Every correction becomes permanent knowledge applied to every future analysis.
IB
Dr. Ivan Balabanski
Medical advisor · Dermatology
Authors the red-flag escalation criteria and severity thresholds. Owns the medical taxonomy every analysis is scored against.
+
Clinician network
Review console · Bulgaria
Licensed clinicians review escalated and low-confidence cases in a dedicated console. Their labels and corrections train the system daily.
“Every doctor correction is a permanent upgrade, applied automatically to every future analysis.”
The Natalee medical loop
TECHNOLOGY
Four systems behind every scan.
SYSTEM 01
Vision analysis
Frontier vision models read your photos alongside dermatologist-labeled exemplar cases — matched by concern, severity and skin tone.
SYSTEM 02
Safety gates
Escalation runs in code, not vibes: the model proposes, deterministic rules confirm. A suspicious lesion stops commerce automatically.
SYSTEM 03
Doctor loop
Uncertain and flagged cases queue for clinician review. Corrections are structured, versioned and injected into future analyses.
SYSTEM 04
Evidence base
Recommendations trace to a curated knowledge base grounded in published dermatology — and every release must pass a golden-set eval.
YOUR CONTEXT
Your skin has a history.
The same face reads differently in Sofia in February and on the coast in August. Natalee reads your skin in its context — tone, climate, season, hormonal reality.
Fitzpatrick I–VI
Tone changes pigmentation risk and how marks heal — so it changes the guidance.
Climate & season
Humidity and temperature shift barrier function measurably through the year.
Hormonal context
Cycle and pregnancy change both the skin and which ingredients are safe.
SAMPLE REPORTS
What a report looks like.
SAMPLE REPORT
Combination skin · Fitzpatrick III
- Hydration
- 64 · cheeks dehydrated
- Oil balance
- 71 · T-zone mild excess
- Red-flags
- 0 of 8 detected
SAMPLE REPORT
Sensitive skin · Fitzpatrick II
- Sensitivity
- 52 · visible redness
- Routine
- fragrance-free · no strong acids
- Red-flags
- 0 of 8 detected
SAMPLE REPORT
Oily skin · Fitzpatrick IV
- Pores
- 55 · congestion T-zone
- Acne
- grade 2 · monitored
- Escalation
- re-scan in 4 weeks
Illustrative sample reports — clearly labeled; real case galleries come after launch with user consent.
HOW IT WORKS
No clinic visit needed.
1
Scan
Three guided photos with your phone, in daylight. Natalee coaches framing and light, and rejects photos it can't read honestly.
2
Analysis
31 clinical markers and 8 red-flag patterns, scored against dermatologist-labeled cases — in about a minute.
3
Report & routine
A plain-language report and an AM/PM routine from real products — doctor-reviewed where it matters.
EARLY ACCESS
A clinical-grade analysis, free for early members.
Join the waitlist now — the first wave gets the full experience free at launch.
- 01
Full skin analysis
31 markers, six metrics, red-flag screening — the complete report.
- 02
Personal routine
AM/PM plan from real pharmacy products with honest “why this for you”.
- 03
Doctor review on escalations
Licensed clinicians look at every red-flag before anything else happens.
- 04
Progress tracking
Re-scan cadence and metric deltas, so you see what worked.
No hidden fees
Leave anytime
Your data stays yours
QUESTIONS
Questions, answered.
Is Natalee a doctor?+
No. Natalee provides cosmetic skincare guidance — it screens, it does not diagnose. When the analysis detects red-flag patterns, product recommendations stop and we help you reach a licensed dermatologist.
What happens to my photos?+
They are stored privately in encrypted storage and used only for your analysis. With your consent, anonymized cases may be reviewed by our doctors to improve the system. You can request deletion anytime at privacy@natalee.app.
Does it account for my allergies?+
Yes — your safety profile (allergies, pregnancy, medications) feeds a hard exclusion gate in the recommendation engine, and the routine shows you when something was excluded because of it.
How is this different from a skin quiz?+
A quiz asks; Natalee measures. Photos of your actual skin are scored across 31 clinical markers against dermatologist-labeled calibration cases — and the system says “I can't tell” when the photo can't support a conclusion.
When can I download the app?+
We are preparing the TestFlight and App Store launch. Join the waitlist and you'll be first to know — early members get a free full analysis at launch.
THE HONEST QUESTION
Will analyzing my skin make me insecure?
You learn what is truly healthy.
Much of what people worry about — visible pores, an occasional spot, texture — is normal, healthy skin. A measurement often ends years of unnecessary worry.
Clarity instead of anxiety.
Vague worry feeds on uncertainty. A concrete, calm report — this is fine, this needs care, this needs a doctor — replaces doom-scrolling with a plan.
Control through knowledge.
When you know your skin's actual state and trajectory, you stop buying hope in jars. You act on evidence, at your own pace.
It's a fair question — and the most important one we can answer. Natalee never scores beauty. There is no attractiveness number, no comparison to other people, no ideal face. The six metrics measure one thing only: the health condition of your skin, against dermatological calibration standards — not against anyone else.
Honesty cuts both ways. If a photo can't support a conclusion, Natalee says “I can't tell” instead of inventing a score. If something looks like it needs a doctor, we stop recommending products entirely and help you reach one. An instrument you can't trust to be honest is not an instrument.
And measurement is calming, not alarming, when it comes with context. “Your hydration is low for February — here are two changes” is a very different sentence from a mirror at midnight. Users don't spiral because they know too much about their skin; they spiral because they know too little, and fill the gap with worst cases.
If at any point the app makes you feel worse instead of clearer — tell us, that's a bug in the product, not in you. Skin health is health. It deserves the same calm, evidence-first care as anything else in medicine.
EARLY ACCESS
Be first. Get measured.
Join the waitlist for early access and a free full skin analysis when Natalee launches.